a general moderl for understanding channel member behavior
本文檔由 business 分享于2009-04-22 22:00
Robicheaux, Robert A.1El-ansary, Adel I.2Source:Journal of Retailing; Winter76/77, Vol. 52 Issue 4, p13, 20pThe article discusses a comprehensive model of channel member behavior that helps in finding consumer behavior which&n..
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